PPC & Meta Ads Campaign
Elite Home Services
A full-funnel paid advertising strategy that reduced cost-per-lead while scaling conversions across Facebook, Instagram, and Google Ads.
The Challenge
The client was spending heavily on ads but getting low-quality leads and poor ROI. Their campaigns lacked proper structure, targeting, and optimization.
- High ad spend with poor targeting
- Low conversion rate and high cost-per-lead
- Ineffective remarketing and audience segmentation
- Weak campaign structure and tracking gaps
- Limited visibility into performance and attribution
Our Solution
We built a performance-driven paid advertising system focused on the entire customer journey—from awareness to conversion.
- Developed full-funnel campaign structure (TOF, MOF, BOF)
- Advanced audience targeting and lookalike audiences on Meta
- Retargeting campaigns to re-engage warm prospects
- Landing page optimization for higher conversions
- Conversion tracking setup using Meta Pixel, GA4 & server-side tracking
- Creative A/B testing to improve engagement and CTR
The Results
Within 5 months, the campaigns delivered outstanding results with higher quality leads and lower acquisition costs.
48%
Reduction in cost per lead
5.7x
Return on ad spend (ROAS)
3k+
Qualified leads generated
72%
Increase in CTR
They completely transformed our paid advertising performance. In just 5 months, our leads increased by 312% while our cost-per-lead dropped significantly. Their strategy, communication, and execution were top-notch.
John Steven Bandwyne
Marketing Director, Elite Home Services
Project Overview
Industry
Home Services
Service Used
PPC & Meta Ads
Tools & Integrations
Facebook Ads, Instagram Ads, Google Ads, Meta Pixel, Google Analytics 4, Hotjar
Duration
5 Months
Key Outcomes
Significant increase in high-quality leads
Lower cost per lead and higher conversion rate
Strong return on ad spend (ROAS 5.7x)
Improved ad relevance score and CTR
Scalable campaign structure for long-term growth
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